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PARBOTI RANI
Jul 31, 2022
In Science Forum
The delicate balance between universal and specific is how you can scale while still making each prospect feel as though you're talking directly to them. One additional tip: each email should have one purpose. Don't water down the message by overloading each email with information. By keeping it to one purpose, one goal, and one call-to-action, you eliminate confusion and increase the likelihood of success. You can always add more emails if one email is doing too much heavy-lifting on its own. 5. Build the emails using email software. Once you have all your emails in text form, it's time to put them in the system. With sales emails, it's often better to keep things simple as if a rep sent the messages personally from their inbox. Marketing emails, though, have more room for branding flair and eye-catching visuals. Regardless of your approach, you'll be able to copy and paste your text into your fax number list email builder. Putting them in your system allows you to be able to tell your automation software what to send. 6. Set up the automation. Consider this part of the process as instructing your automation software, step by step, how to execute the tasks you want it to. This includes: Specifying the enrollment criteria you decided on. Designating which actions (e.g. email sends) to perform and when Setting up how much time should elapse between each action and what to do when specific scenarios happen (if/then logic) Automation software is extremely literal, so make sure you're not taking anything for granted or leaving stones unturned as you create these "instructions." Here are some resources for working with HubSpot’s automation tool: Creating Workflows Creating Sequences 7. Test the sequence. If you're able to, it helps to test the sequence before launching to see if it behaves the way you expect it to. You can do this by setting it live and enrolling yourself. Alternatively, you can also send test emails.
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