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Village live Fun & entertainment
Aug 02, 2022
In Science Forum
You must have read a lot of related information about the perfect diary that was popular in the past, right? When a new brand rises rapidly, there must be many experts or media people who come to study and analyze it! This is of course a good thing, allowing more newcomers to learn the most cutting-edge operational ideas. So why am I writing this case so late? The reason is very simple, because I have only gradually formed this "benchmarking" methodology in the last two years. Writing a case, on the one hand, analyzes, organizes, and organizes itself is a kind of learning; on the other hand, organizing the output is a kind of learning, and you may also make like-minded friends, which is also a gain. In the last article, I disassembled HFP. If you haven't read it yet, you can click here to read: The operation method of HFP outbreak, disassembled from the perspective of God, you can understand it at a glance, it is worth collecting Then the second brand to be dismantled this time is [Perfect Diary], which is also the second of the 50 brands I plan to dismantle this year. For your b2b data convenience, my disassembly is roughly divided into the following four parts: Brand Description Value bonus Traffic bonus Private domain operation Next, I will start the official dismantling of the brand. There may be mistakes and omissions in the process. Welcome to check the omissions and make corrections. 1. Overview of Perfect Diary Brand In 2016, Guangzhou Yixian E-Commerce Co., Ltd., the parent company of Perfect Diary, signed a contract with British designer Shelly Odell to create products with top makeup R&D teams from Italy and South Korea. In March 2017, the Taobao store of Perfect Diary was launched, and the sales volume of the star product "beauty" loose powder exceeded 10,000 within 7 days. In August of the same year, the Taobao store of Perfect Diary was officially upgraded to a Tmall flagship store. In 2018, Tmall's "99 Promotion" ranked first in makeup; the little black diamond gift box was sold out in 3 seconds, and Zhu Zhengting became the brand's first lip makeup spokesperson. In the same year, Tmall became the first makeup brand to exceed
Can you really learn the perfect diary? In-depth dismantling of its content media
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