Apr 11, 2022
In Science Forum
The more IMPACT teaches, trains, and assists organizations with their content marketing efforts, the more I realize that unless there is a superstar in the organization, it never seems like something big will happen — and in most cases, that person is Known as a content manager. Why you need a content manager ️Watch: Why Your Marketing Team Needs a Content Manager Of course, they can't just be any old content managers. They must be good. Really good. Free Course: How to Hire a Content Manager But what is the definition of "good" in this context? What skill sets should you industry mailing list looking for, especially if you're at the point where you're looking to fill this position within the company? Here are 10 essential qualities of every successful content marketing manager I've found, and it's a checklist we use every time our team is tasked with hiring a CMM for an organization. 1. They love to write This goes without saying, but it's a big deal. Remember, online "writing" is more than just fancy words. It's about clean communication—doing it in a way that almost any reader can understand what's being said. IMPACT+ Course: How to Hire a Content Manager for Your Company As I've always said, great writers and communicators don't try to sound smart, and that's never the goal of content marketing. Instead, they seek "communication," the quality that makes them great.