Jul 06, 2022
In Science Forum
In this episode of This Old Marketing, Robert and I reflect on the phone number list pros and cons of Facebook's decision to enable third-party branded content for verified publishers and influencers. Next, we discuss Medium's new publisher toolset, which includes support for sponsored and members-only content. Is Medium's New 'insta-CMS' Still 'Leased Ground' Publishers Should Avoid? We are not sure. Finally, we interpret Prevention magazine's decision to drop all print ads and Mashable's decision phone number list to focus on its core business. Content Marketing in the News Facebook will start offering branded content (6:38):Facebook announced that it would allow media companies and other verified influencers phone number list to share third-party branded content on their Facebook pages. They must follow its updated branded content policy and must tag marketers in their posts with a special icon. Third-party advertisers will also be able to view engagement data. This article is associated with that of Digiday, which reports that Facebook page traffic fell by 20% from January to March. The phone number list biggest drops seem to come from publishers who have invested heavily in Instant Articles. Robert and I agree that Facebook's new branded content model will quickly become a powerful new profit center for the phone number list media giant. Making Medium More Powerful for Publishers (20:04): Medium recently announced the phone number list launch of Medium for Publishers, which offers an expanded toolkit for publishers and bloggers. This includes the ability to offer sponsored content phone number list on their Medium sites and subscription-based memberships for controlled access to premium content. This makes it an “insta-CMS” that could soon become a viable alternative to WordPress. Sponsor (40:01) GoToWebinar : Webinars are consistently ranked as the phone number list marketing tactic for lead generation. Over 60% of all marketers use webinars. But many companies still struggle to find their target audience and deliver the phone number list right message. Following a very simple five-step plan, the phone number list keys to using webinars for lead generation success range from daunting to achievable. From finding your audience and developing engaging content to engaging authentically and promoting webinars. 4. This former marketing example of the week (52:18) The General Magazine: The phone number list General was a bimonthly magazine dedicated to supporting Avalon Hill's line of wargaming, featuring articles on game tactics, history, and industry news. Launched in 1964, it was the first professionally produced wargaming magazine for the burgeoning hobby of cardboard and hex board wargaming. It covered games, strategies, and best practices for playing them, and contained user-generated content, reader surveys, game strategy questions and answers, and other helpful content. Part of his mission was to teach readers how to play Avalon Hill wargames. In doing so, the phone number list general helped develop the market for them. As the popularity of this publication grew, other fanzines and hobbyist publications grew around it, focusing on specific games. The phone number list General promoted them to help support and grow the wargaming community; it was the 1970s and 1980s version of "going viral". In 1998, Avalon Hill was acquired by Hasbro, which ceased publication of The phone number list General shortly thereafter. It's a wonderful example of that old marketing.