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Sumaiya Khatun
Jul 30, 2022
In Science Forum
Go to your Shopping campaigns, click on the recommendations and there is Google's one-click migration tool. Note : you still have to add a few things yourself afterwards. But it's an easy way to keep up with your current Smart Shopping Set up. If you're a marketer, you've probably cursed Performance Max at least once. Mainly because we don't have a good insight into the distribution of spending per channel. But I challenge you to dive into the 'reports' tab and see what insights you can find. The first step is to get a better understanding of where your money is going. So go ahead, take the plunge and see what you can discover about Performance Max. Also read: The 16 most useful Chrome extensions (and 4x fun) 5. Portfolio bidding strategy Old school , but still alive and working : the portfolio bidding strategies. Portfolio bidding is a great way to manage multiple campaigns at once. It works simply. Where you job function email list normally use 1 strategy per campaign, here you use 1 bid strategy for multiple campaigns. The hidden part: you can still work here under advanced settings with a maximum CPC. In other words: you can set a tCPA or tROAS where you do set your maximum click price. This is not possible with a separate bidding strategy. Spoiler alert : tCPA and tROAS are being phased out to maximize conversions and maximize conversion value. There is a good chance that this tool will eventually disappear with this phasing out. 6. Customer Value Are you ready for the first step towards CLV? Then start optimizing towards customer value over the past 12 months. This option can be found under 'Added value for the customer' in the 'Measurement' tab. By using this you can see exactly how many weeks a customer is on average. But also how much the average customer earns in terms of turnover over a longer period of time.
Google's Search Results Page is Changing content media
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Sumaiya Khatun

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