A competitive product analysis, from a macro perspective, is comparable to a scientific research; from a micro perspective, it is no different from solving a small problem in life. It was mentioned earlier in " Writing to Newcomers, Everyone Seems to Have a Big bulk sms service Misunderstanding of Competitive Product Analysis ". When I read the article that everyone is a product manager, I found that the currently widely used competitive product analysis structure is a tree type. Structure, the way of analysis is enumeration. List the information frame, analyze the composition of the information bulk sms service frame and describe the content of the frame (the information itself). In fact, I personally think that this is not analysis, but enumeration and description. For newcomers,
I think this kind of analysis structure and method is not good, mainly: Not conducive to in-depth analysis of the problem more difficult to find a solution to the bulk sms service problem It is also not conducive to the completion and realization of the overall value Analytical Structure (1) I think that a competitive analysis, from a macro perspective, is comparable to a scientific research; from a micro perspective, it is no different from solving a small problem in life. From the above perspective, I think the analytical structure, and the most stable structure , should be like this: Ask a question, or find bulk sms service a problem. For problems in specific scenarios, that is, to solve the areas that need to be improved or improved in business scenarios. Make guesses and assumptions. It is mainly the conjectures and assumptions about the cause of the problem and the process. Develop plans, design and analyze ideas.
Gather evidence, obtain facts and evidence. express and communicate. Most of this process is completed by internal discussion and communication bulk sms service among enterprises, teams and groups. Evaluate predictions and feedback. It is still within the team to conduct feasibility analysis for specific plans. Inspection, evaluation and feedback. Under normal circumstances, the product or function has been developed and launched, and it is necessary to effectively verify and test, collect internal and external evaluation and feedback, and further iterate. For newcomers to the product, it is bulk sms service generally great to do the first four steps in the structure. If you can do 5, it shows that you can realize the importance of the team, and complete it collaboratively or with the help of the team.