SEO writing is the process of researching, summarizing, creating, and optimizing content in order to rank for target keywords on Google and other search engines.
Google's success depends on providing content that answers people's search questions in the most relevant way. If you want people to see your content on the SERPs, then "using some SEO tricks" after the article is published doesn't really do much. Instead, what you need to do is incorporate SEO into your content creation process from the start.
This guide contains:
Why is SEO writing important?
How to Write for SEO: Five Steps
5 SEO Writing Tips
Why SEO Writing Matters
There's a lot of content that never gets seen because it doesn't rank, and as a result, it never has a chance to educate, help, impress, and convert anyone (plus, it doesn't reflect you positively, the guy who wrote it. people).
By contrast, writing with SEO in mind can help you get organic traffic and bring qualified readers and leads to your website.
For example, it took the Ahrefs team 5 years to grow the monthly organic visits to the blog from ~5,000 to ~555,000. This content earns rankings and drives targeted traffic to the site, where potential clients can learn how to use Ahrefs to grow their traffic and business. Eventually, some of them will take action, sign up.
Traffic growth to Ahrefs blog. The data comes from Ahrefs' website analysis .
How to Write for SEO: Five Steps
SEO writing is about researching and writing content that ranks in search engines, but that doesn't mean you'll be writing for bot readers unnaturally. Your main goal is to understand what people are searching for so you can tailor your content to their needs.
Here's a 5-step, beginner-friendly framework to help you write a blog or article with SEO in mind. For each step, I've added examples of this guide you're currently reading so you can see how the research and writing process behind the scenes of this guide unfolded.
Find a business-related keyword with traffic potential
Determine search intent
Identify the subtopics your content needs to cover
Create an outline
write your first draft
Also, as you will find, writing is only the last step. When you're writing for SEO, here's what you do: To do it well, you first need to put on your researcher hat and study what people are searching for, what they expect to find, and what you Something needs to be written as a result. Only then can you start writing.
1. Find a business-related keyword with traffic potential
Start by identifying a topic that is relevant to the business you are writing about. Think about what people might type into Google to find your product or service: this is your seed keyword .
For example, if you're writing country email list about a business that sells lights, your seed keyword could simply be "lamp" or "lamps".
Add seed keywords to Ahrefs' keyword analysis , start your research, and use the Questions "Question-like vocabulary" report to find keyword ideas in question-phrased form. If most of the results are informational queries, you can write a blog post to rank. If most of the results are informational queries, you can write a blog post to rank.
You can also use the Phrase match "Partially Matched Words" report to find queries that contain your seed keywords, sorted by monthly search volume. It doesn't always make sense to target these keywords as a blog or article: the format depends on search intent (see step 2 below).
If your site is relatively new, a good starting point is to narrow down your list by filtering for keywords with low keyword difficulty scores (<30) and high monthly searches (1000+). These keywords are often the easiest to rank for, while also having traffic potential.